Contractor website must-haves that book jobs

A contractor website earns its keep when it books estimates. Pretty that does not convert is decoration. Slow that loses the tap is negligence.

Must-haves: clear offer above the fold, mobile speed, proof without theater, easy tap-to-call and forms, and a thank-you path that starts follow-up immediately.

Source tracking must survive the click. If calls and forms lose attribution, marketing decisions stay noisy.

Build pages so ads and response systems have somewhere honest to land — one job per page, one next step.

CHESSON treats Capture as a layer in the Revenue System, not a side project for a rebrand.