Current-State Revenue System Map
A visual map of how leads currently move from source to outcome.
The starting point
Find the revenue leaks before buying more leads.
The Revenue Leak Audit maps your complete customer acquisition system, shows where opportunities are lost, and gives leadership a prioritized plan to repair the highest-value constraints.
Starting at $2,500
The fit call determines whether the audit is appropriate. The audit is a paid strategic engagement.
More traffic can make a broken system more expensive.
When response, follow-up, pipeline, and attribution are weak, additional demand creates more missed opportunities and more uncertainty.
The audit establishes what is happening now, what it is costing, and what should be fixed first.
What we inspect
The complete path from demand to revenue.
- Acquisition channels
- Offers and messaging
- Website and landing pages
- Calls and forms
- Speed to lead
- Missed-call process
- Qualification and booking
- CRM structure
- Pipeline stages
- Estimate follow-up
- Call quality
- Tracking and attribution
- Technology stack
- Automation opportunities
- AI use cases
- Funnel economics
Deliverables
What you leave with
Lead Leak Score
A stage-by-stage score across Demand, Capture, Response, Conversion, and Intelligence.
Revenue Opportunity Model
A grounded estimate based on lead volume, booking, close rate, average job value, and gross margin.
Quick Wins
Immediate improvements separated from larger implementation work.
90-Day Roadmap
A prioritized sequence with owners, dependencies, and expected business impact.
Recommended System Scope
A clear build and operating recommendation with scope and exclusions.
Executive Readout
A leadership meeting to review findings and decide the next move.
Process
How the engagement runs
- 01
Fit Call
- 02
Data and access request
- 03
Leadership intake
- 04
System review
- 05
Findings and modeling
- 06
Executive readout
- 07
Optional implementation proposal
Timeline depends on access and leadership availability. Confirmed on the Fit Call.
Who it is for
- Established operators with pipelines and active lead flow
- Companies spending on growth without trusted attribution
- Teams with missed-call or follow-up problems
- Owners who want one prioritized plan
- Leadership willing to share real data
Who it is not for
- Companies seeking a guaranteed revenue promise
- Businesses with no capacity to accept work
- Teams unwilling to record calls or use a CRM
- Buyers looking only for the cheapest ad management
FAQ
How long does the audit take?
Timeline depends on access and leadership availability. Confirmed on the Fit Call.
What access is required?
Typically ad accounts, call tracking or call recordings, CRM access or exports, website analytics, and a leadership conversation about capacity and current process.
Is this a sales pitch?
The Fit Call is free and determines fit. The Revenue Leak Audit is a paid strategic engagement with defined deliverables. Implementation is optional and scoped separately.
Can we implement internally?
Yes. The audit includes a prioritized roadmap you can execute internally or with CHESSON.
Does CHESSON guarantee revenue?
No. CHESSON does not guarantee revenue. The audit establishes baselines, material findings, and a prioritized plan.
What happens after the audit?
You receive an executive readout. Next steps may include internal fixes, a Revenue System Build, Managed Revenue Operations, or no engagement if there is not a fit.