Meta ads for roofers, measured in estimates

Meta can create estimate demand for roofers when creative, structure, and handoff into follow-up are treated as one machine.

What it cannot do is rescue leads that sit untouched for half an hour. Ads without follow-up just enlarge the leak.

Storm spikes and steady seasons need different pacing. Capacity-aware campaigns protect crews and close rates.

Judge campaigns by cost per booked job and estimates set, not by vanity reach. If your report never mentions booked work, it is not a growth report.

Creative should reflect real jobs and local proof — not generic stock that could belong to any trade.