What is a lead leak?

A lead leak is simple: someone raised their hand, entered your world, and never became an estimate on the board.

It rarely feels dramatic in the moment. A lead comes in while the crew is on a job. Somebody says they'll call back. Hours pass. The homeowner talks to the shop that texted first.

Most owners blame lead quality. Sometimes that is fair. Often the leak is speed, ownership, and cadence — a follow-up gap you can measure and fix.

CHESSON maps leaks across Demand, Capture, Response, Conversion, and Intelligence so leadership can see where money disappears between inquiry and booked work.

The Fit Call exists to show that gap with your numbers before anyone sells you a bigger ad budget.