How to calculate cost per booked job

Cost per booked job answers a simple question: what did it cost to get a homeowner onto the calendar — or across the finish line to a closed job?

Start with total acquisition cost: ad spend + agency or management fees + creative/production + software and call-handling costs for the period.

Divide by the volume at each stage you care about: leads, booked appointments, or closed jobs. Use the same period for spend and outcomes.

Layer in contact, booking, show, and close rates to model where money leaks. A calculator is a model — not a guarantee.

CHESSON publishes a free Cost Per Booked Job Calculator so operators can pressure-test economics before a Revenue Leak Audit.