What a revenue scorecard should show

A useful scorecard is small enough for leadership to trust every week.

Include: cost per qualified lead, speed to lead, contact rate, booking rate, show rate, close rate, cost per booked job, and revenue or gross profit by source.

Exclude vanity fillers that do not change a decision. Impressions without outcome context belong in a channel appendix, not the executive view.

State attribution limits. When a number cannot be trusted, fix measurement before optimizing spend.

CHESSON builds scorecards during the Revenue Leak Audit and operates them in Managed Revenue Operations.